Writing an advertisement for your home For Sale on MilitaryByOwner.com is not unlike authoring your profile for an online dating site; you want to put your best foot forward.
For military service members who do not have the luxury of onsite house hunting, we rely heavily on online advertisements, and sometimes we are forced into buying a home site unseen. If you find yourself in this position, glean important information from a military families experience from our article, “In a Blind Date with My New House: Buying Homes Site Unseen”.
Ads for homes that use words such as “cozy”, “charming”, “conveniently located”, “efficient kitchen” may sound flowery, but what do these words convey to potential buyers? More than likely it translates as “small”, “old”, “located on a busy street” and “tiny kitchen”. So if you are trying to highlight your homes assets and play down its shortcomings, what should you say?